A Socio-Linguistic Study of English Loan Words in Pakistani Saraiki Newspaper "JHOKE"

The objects are to identify the nature of English loans and expressions utilized within the "Jhoke" newspaper. Why writers tend to use English loans and readers' response? For this purpose, a comprehensive study of the Saraiki Newspaper Jhoke was conducted in which, 180 daily newspapers and 360 editorial columns were analyzed to identify the frequency and nature of English loan words used in the Saraiki newspaper "Jhoke". Moreover, a questionnaire was developed for the writers, journalists and readers to know the implications of the use of English loans. In this questionnaire, 243 participants from different spheres of life participated in the survey. we conclude that the English Nouns are used in more than 80% in the Saraiki newspaper and other parts of speech like pronoun, verb, adjective and adverbs are used just 20%. We feel that the English loan words can express any motive better than the native language expressions while the 80% Saraiki readers feel that the writers should use the Saraiki words when they are available but they can use English loans words in case of unavailability of Saraiki words.