Impact of Using Social Media on Academic Performance of Students at Graduate Level: Evidence From Pakistan

Media is playing a very prominent role in the life of a modern man. There are a large number of people who use different type of social media in order to keep them update and connected with the entire world. Using social media affects their study and academic performance and ultimately their result become effective. Some of the students cannot remain away from using social media and it affects their academic performance badly. The purpose of this research is to find out the impact of using social media on academic performance of students at graduate leve.. The population of this study was all male and female graduate (final year) students of post graduate colleges of district Vehari. 300 students were selected as a sample of study randomly. A questionnaire comprised 40 statements based on 5-points Likert scale was developed for data collection. The respondents are to tick any one out of the five given options to show their attitude towards every statement presented to them via questionnaire. Our results show that the students use social media as a helping tool in their studies but it badly social affects their studies.