Impact of Sociocultural Factors on Academic Performance of Students in District Multan, Pakistan

The aim of present study was to examine the impact of sociocultural factors and social media on students' academic performance. This research was conducted in Multan city of Pakistan. A sample of 400 students and 64 lecturers was taken randomly. Two questionnaires were designed: one for the students and other for the teachers to collect the data. Marks of selected students in intermediate part 1 exam conducted by BISE Multan 2018 was taken for comparison purpose. The collected data was analyzed by percentage, t-test, chi square and mean score. T test findings indicated that the difference between the marks of girls and boy's students was not significant but the difference between the marks of students of high and low socioeconomic level students was significant, difference between the score of students having educated and uneducated parents was also significant. The is also significant differences between the score of students using social media and their academic performance.