Role of Social Media in Improving Academic Performance of Pakistani Students

The objectives of this research paper is to analyze the "Role of Social Media in improving academic performance of Pakistani Students". For this purpose, we collected primary data through a structured questionnaire from 600 students of four Universities randomly. The improvement of academic performance of the students was dependent variable while independent variables include social media usage, enhancing academic relationship, improving learning motivation, Personalized learning material and development of collaborative abilities. We used descriptive statistics, correctional analysis and Multiple Regression Methods were used to analyze data. Our findings show that there is positive and significant relationship between social media and academic performance of students.