Consumers' Behaviour Towards the choice of Shopping Malls and Traditional Market

Theobjectiveofthisresearchpaperistoexplainthe factofchoicesmadeby the customer regarding targeting Shopping malls or Traditional market for the purchase of the satisfactory product or services. Customers are free to make their choices and their selection by following their perception about certain product or service on the basis of post purchase experience for certain places. We took a sample of number of shopping malls and markets from Multan city for collection of data and detailed analysis of the study. Primary data was collected through a structured questionnaire. Linear regression method was used to draw the