Volume 2 Issue 1 2016 Article 5 Abstract available
Analysis Of Customers Preferences Regarding Brandswitching in Cellular sector of Pakistan
Prof.Dr. Abdul Ghafoor Awan, Prof.Dr.Nasir Nadeem, Hafiz Muhammad Adnan Faisal
- Published in
- Volume 2, Issue 1
- Year
- 2016
- Pages
- 58–88
Abstract
This research intended to explore the causes behind customer behavior and preferences regarding brand switching in the context of cellular sector of Pakistan. To conduct this study sample was taken from District Vehari and Multan of Southern Punjab. A sample of 300 respondents was taken. All respondents were switched customers. A well designed questionnaire was constructed, comprising of 19 questions. Reliability test was conducted on sample of 25 respondents and results showed .706 value of Cronbach's alpha. Descriptive statistics and logistic regression analysis methods were used for analysis and interpretation of data through SPSS Software and STATA.
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Prof.Dr. Abdul Ghafoor Awan, Prof.Dr.Nasir Nadeem, Hafiz Muhammad Adnan Faisal (2016). Analysis Of Customers Preferences Regarding Brandswitching in Cellular sector of Pakistan. Global Journal of Management, Social Sciences and Humanities, 2(1), 58-88. https://gjmsweb.com/article/analysis-of-customers-preferences-regarding-brandswitching-in-cellular-sector-of-2f023aa.html
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