3G Technology Use in Pakistan and its impact on Acceptance Behaviour

With the development of mobile technologies, mobile services have become an essential part of people's lives and the general public. After an ample research a series of advance experimentation and development, the mobile technology emerged and enter into more advance 3G period. This study aims to investigate Pakistani consumers' approach towards the existing mobile services and classify the factors affecting their preferences towards 3G acceptance. With a view to accomplish this the study suggested an extended TAM model for checking consumers' behavior towards 3G mobile services. Furthermore, the survey