Pragmatic Evidence on Impulsive Buying: A Case of Shoe Brand

The study examines the fundamental factors that drive the impulsive purchasing behavior of the customers. Primary data has been collected through online questionnaire by means of Google form and internet based media like face book and emails. Additional data has been collected from various shopping centers, company's outlets and educational institutions of Multan. The sample of study was 500 and it was selected randomly. Statistical analysis was carried out through SPSS software. The empirical findings show that the impulsive purchasing behavior is most essential aspect when customers make their purchasing choice during purchasing shoes. The emotional attachment, income and festival session have positive and statistically significant effect on the impulsive buying behavior of the shoes' customers.