Impact of Personality Traits on Investment Decisions Types: Evidence From Pakistan Stock Exchange

The objectives of this study is to verify the effect of personality traits on investor's investment decision making power. For this purpose, a questionnaire was structured for collection of data from a sample of 350 respondents through convenience sampling method. The data was analyzed through Correlation analysis, normality tests and regression. Both individual and institutional investors in Pakistan Stock Exchange were included into the sample.We found that there is positive relationship between openness, consciousness and extroversion with investment decision. And our fourth and fifth hypothesis is rejected due to negative relationship between agreeableness and neuroticism.