Impact of Media Advertisements on Children Behaviour

The main purpose of the study was to determine the influence of advertisements on children behavior. For this purpose, a questionnaire was structured and primary data was collected from 300 parents living in Multan city of Pakistan to record their views about the role of media advertisements in developing children's mindset and behavior. 5-points Liker t scale was used to analyze the data. Two hypotheses were developed to test whether media advertisements affect the mindset and behavior of children. The findings reveal that the advertisements affect the mind of the children in many ways; influencing their buying decisions, influencing them to buy expensive items, and developing abnormal behavior and addiction to tobacco, alcohol and unethical sex activities. The study noted that the parents of children have strong reservations over objectionable contents in the commercial media advertisements and emphasized on strong policy intervention to control them.